Set up your project and brand voice

A project is the brand brief the AI reads before writing anything: who you are, who you talk to and how you sound. Five minutes here pays back in every pack.

1. 1 Fill in the basics: project and brand name, business category and website.
2. 2 Describe the brand and the target audience in a few sentences — this is the single biggest lever for content quality.
3. 3 Choose a tone of voice and the main content language.
4. 4 Paste a few of your best published posts into "Example posts" and press "Analyze voice with AI" — Contenter writes a voice profile from them. It is added to every generation, and you can edit it freely.
5. 5 Upload your brand logo (PNG, JPG or WEBP). With "Branded carousel slides" enabled, the slides ZIP adds a cover with your first hook and a final slide with your first CTA and website.

Still stuck? Use the support button in the bottom corner and we will help.