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Launching our new specialty coffee line
Images
Summary
Roast & Co. launches a specialty coffee line sourced from small farms: transparent pricing, roast-to-order freshness, and a -20% offer for the first 100 customers.
LinkedIn Posts
We spent 14 months finding farmers who get paid fairly. Here is what that taught us about coffee.
Most "specialty" coffee is a marketing label. Ours comes with the farm name, the harvest date and the price the farmer received — printed on every bag. Launching this line took longer and cost more. It was worth it…
CTA: Follow us — launch week starts Monday.
Why we print the farmer's payout on every coffee bag
Transparency is not a slide in our deck — it is a line on the label. Here is what changed in our sales when we started showing the numbers…
CTA: Read the launch story — link in the first comment.
Instagram Captions
New beans on the shelf ☕ Small farms, honest prices, roasted the week you order. Your morning is about to get an upgrade.
#specialtycoffee #freshroast #coffeelover #smallfarms #roasttoorder
+ 4 more captions
Facebook Posts
Weekend plans: coffee from a farm you can name ☕ Our new specialty line is roasted the week you order, and the farmer's payout is printed on every bag. The first 100 orders get -20% — the counter is already running.
CTA: Join the first-100 list and lock in -20%.
+ 4 more posts
Telegram Posts
Fresh beans, honest math ☕
- Roasted the week you order
- Farm name and payout printed on the bag
-20% for the first 100 orders — link below.
Bold text and lists are published to Telegram exactly like this.
+ 2 more posts
Instagram Carousels
+ 3 more slides in the ZIP
X (Twitter) Threads
1/ Coffee pricing is broken. We visited 12 farms to fix our corner of it. A thread ☕
2/ The farmer usually gets 7-10% of what you pay. On our new line it is 34% — and the number is printed on the bag.
… 4 more tweets
Story Scenarios
1. Something new is brewing 👀
2. Poll: how do you take your coffee?
… 3 more frames + CTA
Email Newsletter
Subject: The coffee your barista drinks at home
Preview: Small farms. Honest prices. -20% for the first 100 orders.
Why this line took 14 months
- Small farms with a payout we can print on the bag
- Roast-to-order freshness instead of warehouse stock
… emails come formatted — headings and lists included
+ 1 more email
Hooks & CTA
"Your barista knows something you don't."
"We printed our costs on the bag. On purpose."
"12 farms later, we finally found it."
+ 2 more hooks
Order the tasting set — 3 origins, free shipping.
Join the first-100 list and lock in -20%.
+ 3 more CTAs
Everything above came from one form and one minute of waiting — in your brand voice, in up to 27 content languages at once.